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A picture is worth a thousand words! In order to best outline how search engines changed the way we manage our businesses and conduct our online strategies we created the Google Equilibrium Illustration. We are in the year 2014 and the search landscape has dramatically changed compared to what it was in the '90s. Year after year, things seem to get more and more complex and we involuntary wonder how will the world of search, and therefore the online businesses, will look like in the near [...]

Quick Info This analysis was done with the cognitiveSEO toolkit, a respected & iconic tool among many SEO professionals & the entire SEO industry as a whole. Get your Free 14 day Trial Now and Enjoy one of the best tools for Link Profile Auditing, Unnatural Link Detection, Social Visibility Analysis and Rank Tracking. +Extra Topping: You'll get a Live Demo with Razvan Gavrilas the Founder & Architect of cognitiveSEO. Update: LastMinute Recovered its rankings in 2 days. Read [...]

Did it ever happen to you to read an article about SEO and on the verge of your maximum concentration you stumble upon a term that you don't quite know what it means? Help your friends learn "SEOish". Share it with them on Either it's a slang, a jargon or an expression used with a different meaning that we thought, at some point everyone is in the position of browsing several web pages to understand what was actually that term referring at. So we created “The SEO Lingo”, maybe the [...]

One of the ways that can guarantee you always being a step ahead of your competitors and a top player in your niche is to be up-to-date with how your site and your competitors sites are doing from an SEO point of view.  Think how the following might affect your business: Your Rankings Drop. New HQ reviews are published about your competitors. Important Competitor Links become broken. A Negative SEO campaign hits you. Some competitors start to outrank you in Google and Bing. You l [...]

Since July, when we launched the automatic unnatural link detection tool, we analyzed carefully how our customers use it. We quickly understood that you needed a fast way to manually validate the links to be disavowed, in order to be 100% confident that those are the correct ones. In order to be 100% sure that a link is unnatural or not, you actually need to load that page and look for the link on the page.  The major problem, is that you usually have to visit hundreds, if not thousands, [...]

We all know that content is king nowadays for those who are looking to boost their organic online presence. With most back links being devalued considerably, and Panda chewing up inadequate content left, right and centre, it is becoming incredibly daunting for those looking to promote their businesses online. How can they get ahead?  Google tells us to create as much useful and informative content as we can, both for our own websites and sites we are looking to promote our brand on. Links from [...]

Last week I asked Yousaf Sekander, who is the Group Head of Search & Social Marketing at ElevateLocal, one of our SEO Agency customers from the UK, if he would be interested in giving an interview on how they are using the cognitiveSEO toolset in their SEO endeavors. He agreed to give us the interview, and as a result here are the Q&A's : Please tell us a bit about yourself and the SEO agency you work for. I have been in the IT industry for just over 7 years in a professional capac [...]

This last month was all about Google Penguin. Because of that, I thought on asking some of the brightest minds in the SEO industry, to share their opinions on what "Penguin" is and how it affected link building and SEO. It is important to know that none of the interviewees knew who are the other participants to the interview. This makes the interview unique, by sharing the individual opinions regarding the Google "Penguin" update, of each of the link builders. This is an in-depth interview [...]