I’d go for something useful for the university’s site, especially on student resource pages that are indexed. Then I would outreach the webmasters or directs of the university to pitch the content.

2.

Truth is, although Google is very powerful, the number of websites outside there is HUGE. If it is for manual penalty it would be very hard, they would need a lot more employees and it’s probably not their priority. As I said in the article, most mass penalties work on algorithms so penalizing something might affect others too. Google can’t penalize everything. Imagine, if Google finds out for sure that one dofollow link was paid, should it penalize all dofollow links? It would be devastating.

1. I’ve noticed a HUGE uprise in spammy .edu link building over the past 2 years. Whether it’s some poorly designed university sub domain, with worthless guest posts that include stupidly obvious black hat signs from pre Penguin 2.0, or Universities manually placing outside student scholarship listings from spammy websites that have no intention on ever selecting an actual winner or selecting a deserving student applicant to award the promised money to.

Are truly organic high DA university backlinks generated from high quality content or through an ethical student scholarship outreach campaign, as beneficial as they were pre-web spammer days?

2. How do the well-known High DA, high daily traffic niche industry top article / news websites that are clearly only posting articles submitted by unknown guest contributors because the guest contributor paid an extremely high “webmaster publishing fee”, still not getting penalized by Google? I was shocked to find a well-known digital marketing industry news site (owned by a self-proclaimed “expert content marketer / industry influence) offering a 5-article publishing package to anyone that could find and email the right site contact email. I just don’t get how black hat stuff like this in 2018 isn’t simple for Google to spot and instantly flag using their brilliant real-time rank brain software. Oh I’m sorry, not penalize, but “devalue” lol… Something stinks…that’s for sure.

But it’s one thing to try a twist or hide some content because you think it looks better (without knowing that it could do harm) and a completely different thing to burn out 100 IPs per hour and spam thousands of websites until they crash.